This project resulted in Soos’ experimentation with Clairmont Camera’s SwingShift lenses (built by Century Precision Optics), which have bellows-like extensions which allow for greater flexibility in controlling focus and depth of field. He credits director/cameraman Samuel Bayer for bringing the equipment into the music video milieu, recalling, "I first saw a SwingShift [lens] used in the video for the Blind Melon song ’No Rain,’ in which Bayer did these beautiful shots of the band in a field of flowers. I picked up on it a year or two later. It was already an established look, but I really wanted to energize the technique, and I needed a song to motivate this dynamic approach."
In "The Beautiful People," Soos created an effect with the SwingShift lenses which he describes as "in-camera vignettes and vertical shifting of the image, as if a projector had lost its loop." While shooting, he and his crew deployed follow-focus gear to remotely manipulate the lens, lending the imagery its jumpy, blurry quality. Soos’ intention was to make artful use of "mistakes that most cinematographers try to avoid."