If you aren't a marketing executive or haven't read Raymond's blog lately, an identity good is a product that people buy to express their personal identity. Take Jay-Z's The Black Album for example. I could have downloaded all the songs from Kazaa and burned it to a CD. But no, I went down to the store, plopped down my $10.99 (it was on sale) and took the CD home. If you happen to be in my bedroom and notice the CD cover on my desk you might think damn... Ryan is more ganster than I thought he was. Yeah dog. That's what identity goods are all about. Hope!