Launched in September 2002, the focus of LEAD WHITE Gallery is to become one of Ireland's leading art galleries. Its mission is to be the gallery of choice for artists and collectors. LEAD WHITE is located in Ballsbridge, which is both in the heart of Dublin but also outside the traditional gallery district. This affords LEAD WHITE the opportunity to set its own agenda, to experiment, to take a risk with younger artists, to create a new type of space where art is demystified, discovered, discussed, appreciated and acquired.