January 1st, 2002
Applied research on art and technology
"Watch Your Music"
Michael Nitsche
H.R. Giger, Helnwein, Disney, Bob Dylan
"Watch Your Music" is like interactive MTV on your own private computer. Like music CDs as sound tracks, there will be world CDs as graphic tracks. And a lot of artist from pop business, film, painting, architecture ... can create own worlds, which, of course, mirror their art and their point of view. There may be worlds from H.R. Giger, the Spice Girls, Helnwein, Disney, Bob Dylan, worlds relating to van Gogh, Warhol, Picasso, Beuys ... worlds which are based on real existing places (ocean world, moon world ...), or based on movies (cartoon world, western world ...)

"Watch Your Music" is like interactive MTV on your own private computer.

You are the one who decides the kind of video you want tosee along with any desired songs. This is done through a programsplitted in two main parts, which should be very easy to handle. Itoffers a combination of artistic musical work as well as artisticgraphical work. The program will be delivered on CD-ROM or DVD andconsists of two main modules. "Interpretation and transmission" isthe "theme" of this idea. It all about interpreting music and transferthe interpretation to the world of graphics. I think, the question of"interpretation" is an essential one in the future of interactiveentertainment. Offering enormous access to a lot of information viavery fast and new technology is not entertaining in itself. But a newway of interpreting this info - or more general: of looking at theworld - will be very interesting. We use the computer as a mediumbetween sound and music - explicitly as a "multimedia machine". Thatis why I think this idea is very computer appropriate and thereforefitting for this media.